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How to brainstorm content ideas

So now that you know who your customer is, what your positioning is, what your goals are and what KPI targets you want to track,...

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How to plan your cornerstone content

Brian Clark from CopyBlogger.com famously quoted, “A cornerstone piece is something that is basic, essential, indispensable, and the chief foundation upon which something is constructed...

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How to make your content great

It is easy to write your content, add a great headline, edit it and think “phew, that’s all done”. But the reality is, if you...

How-to-create-your-opt-in-offer
How to create your opt-in offer

Once you have your cornerstone content piece ready, or multiple cornerstone pieces, there's one more foundational piece you need before campaigning, and that is to...