11:01 am The 10X Media Guide to Creating Content That Builds An Audience And Your Business
HOW TO SELL ONLINE, BUILD YOUR AUDIENCE AND GROW YOUR BUSINESS WITH CONTENT MARKETING
Welcome to the first installment of my advanced guide to marketing and selling your products, services, apps or personal brand online.
In this guide I will help you lay the foundation for a powerful content marketing and digital sales strategy that can help build your audience and your business in 2016 and beyond.
I will also help you prepare the content assets required to make your digital marketing campaigns a success.
By the time you’ve completed this series, you’ll have gained a solid understanding of and will have created the following:
- Your target audience;
- Your market position;
- Your objectives for content marketing (the method we recommend you use to sell online);
- Your KPI plan;
- Your strategy for creating exceptional content;
- And your workflow for producing your content
These are fundamental steps of any digital marketing strategy which have always worked, and will continue to work, if you simply implement them.
So without further adieu, lets get started.
Please note: this guide is presented on the premise that you have a publishing platform (website or blog) from which to sell your product, service, app or personal brand. If you don’t, I recommend you read “How to prepare your company website for content marketing” before proceeding any further. Got your website ready to go? Then let’s get started.
Click here to progress through each step in this series;
Step 1 – Clearly define your Target Audience
Step 2 – Identify your Unique Position
Step 3 – Determine your goals and objectives
Step 4 – Prepare your distribution channels
Step 5 – Set your KPIs
Step 6 – Brainstorm content ideas
Step 7 – Create your content calendar
Step 8 – Plan your cornerstone content
Step 9 – Create your cornerstone content
Step 10 – Make your content great
Step 11 – Create your opt-in offer